THE AI SALES COACH FOR THE TRADES

Your next $96,000 is hiding in last week's sales calls.

Cash rides along on every in-home call — a wearable pin on the collar, your playbook in its head. It scores every call, flags the exact moment the deal slipped, and coaches your reps to win it back. You're about the Benjamins. So is Cash.

FREE ACCOUNT · NO CREDIT CARD · CLIP IT ON, GO SELL
CALL #2417 · PANEL UPGRADE · $12,400 · 52:00
⚑ KEY MOMENT — PRICE RESISTANCE · 27:30

"Well… I could probably knock a little off if we got it signed today."

Cash: Discount offered 9 seconds after price resistance — monthly option never mentioned. Reframe to ~$185/mo first. Discounts go last.

SOLD VALUE · THIS WEEK
$0k
▲ $41k pending follow-ups
STALLED PIPELINE FOUND
$0k
one team-wide habit fixed
ROOFINGWINDOWSDOORSELECTRICALSIDINGREMODELINGPRESSURE WASHINGWINDOW CLEANINGSOLARHVACPAINTINGGARAGE DOORS
THE PROBLEM

"We'd like to think about it"
is a $12,400 sentence.

Your best rep remembers maybe half the call. The CRM remembers the outcome. Nobody remembers the nine seconds where the deal actually slipped — when the price landed, the homeowner flinched, and your rep reached for a discount instead of a monthly payment. Cash remembers. Cash was there.

9 sec

From flinch to discount

The average margin leak isn't a bad rep — it's a reflex. Price resistance hits, and the discount comes out before the financing option does. Cash timestamps it to the second.

⚑ KEY MOMENT DETECTION
60%

Of $10k+ calls skip financing

One habit, invisible from the office, repeated across the whole team. That's not a training problem you can see in a spreadsheet. It's one you can hear — if anyone's listening.

⚑ PATTERN DETECTION
$38k

Stalled in one month

Quotes that didn't die — they just stalled at the kitchen table and nobody knew why. Cash finds the why, queues the worst moments, and hands you Thursday's huddle agenda.

⚑ PIPELINE RECOVERY
HOW IT WORKS

Ride-along coaching,
without the ride-along.

You can't sit in on 47 calls a week. Cash can. Here's the whole loop — from doorbell to dollars.

STEP 01

Clip. Ring. Knock.

Your rep clips on the Cash pin and goes to work. It captures the whole in-home conversation and syncs on its own — no phone propped on the counter, no "let me hit record," no hands full of anything but tape measures and handshakes. New rep? The pin pairs to its owner on first sync. Clip it on and go.

STEP 02

Cash breaks down the film.

Minutes after sync, Cash splits the call into your playbook's sections — Connect, Discover, Inspect, Present, Financing, Close — and scores each one out of 10. Not generic sales fluff. Your process, your scripts, your standards, enforced on every single call. Edit the playbook, test it on past calls, publish when it's right.

Connect 00:00–03:108
Discover 05:45–14:057
Inspection 14:05–26:409
Financing ⚑ 26:40–31:104
Close 40:30–45:206
STEP 03

Coach the moments that pay.

Your review queue is sorted by dollars at stake, not timestamps. Jump straight to the flagged 20 seconds, hear it yourself, drop a note or a voice memo, and role-play the fix before the follow-up — while the deal is still alive. Coaching stops being a Saturday of tape and becomes ten sharp minutes a day.

DT
Dana Torres manager · on call #2417

"+1 to Cash's note. Jake — let's role-play the monthly reframe Thursday before your follow-up. You had them at the inspection; this is the only thing between you and the sale."

Endorse Cash's note 🎤 Voice note Adjust score
WHAT CASH CATCHES

Built to follow the money.

Every feature answers one question: where did the Benjamins go, and how do we get them back?

A review queue that triages by treasure

Most call tools sort by date. Cash sorts by dollars at stake — the $22k quote that stalled outranks the $900 tune-up, every time. Four calls need your eyes this morning, and Cash already knows which four. Pre-scored, pre-flagged, pre-prioritized.

TR
Tyler R.Discover 3/10 — pitched in first 6 min$22,0005.1
JM
Jake M.Financing 4/10 — discounted early$12,4006.6
MS
Maria S.Objections 9/10 — share with teamSOLD $14,2009.1

Key moments, timestamped

Not "the call went okay." More like: "discount offered 9 seconds after price resistance — monthly option never mentioned." Tap to hear the exact 20 seconds. Coaching with receipts.

Habits, hunted down

One bad call is noise. "Skipped the monthly option on 4 of his last 6 calls over $10k" is a pattern — and a paycheck. Cash spots habits across reps, weeks, and whole teams.

Your playbook, enforced

Cash scores against your sales process — your sections, your scripts, your non-negotiables. Tweak a section, test it against past calls, publish to the whole team in one click.

A leaderboard reps actually check

Team score, weekly movement, and a top spot worth fighting for. When Maria's 9.1 objection-handling call hits the team feed, everybody's close rate gets a little jealous.

Ask Cash anything

"Who's slipping on Close?" "Draft Thursday's follow-up." "Compare this to his last five calls." Plain-English questions, receipts-backed answers. It's like texting your sharpest sales manager — who happens to have heard every call.

Talk ratio & the quiet stats

Talk ratio, time-to-price, section pacing — the vitals nobody tracks from the office. When your rep talks 61% of the call, Cash says so. Homeowners buy when they're heard.

THE MATH

How many Benjamins can
Cash help you stack?

Slide in your numbers. Watch the stack grow. This is your money — go get it.

My average ticket
$3,000
$300$30,000
Sales rep close rate
40%
10%80%
Sales calls per day per rep
4
120
Number of sales reps
5
150

✦ THE CASH EFFECT
Ticket increase with Cash financing presented, value sold, discounts held
+10%
0%+100%
Close rate increase with Cash every call coached, every habit fixed
+20%
0%+100%
EXTRA REVENUE WITH CASH
$0 / month
That's 0 Benjamins a month you're not stacking today.
1 LINE = $100$0 / YEAR
TODAY / MO
$0
WITH CASH / MO
$0

Assumes 21 selling days a month. Close rate capped at 95% — even Cash can't close everybody. A projection, not a promise: your stack depends on your team running the plays Cash calls.

RESULTS

Measured in the only
metric that matters.

0%
call coverage — every rep, every call, reviewed. Not the 5% you used to spot-check.
0 min
a day to coach the whole team — queue pre-sorted by dollars at stake.
0%→?
your close rate today. Cash exists to move the right side of that arrow.
EVERY POINT OF CLOSE RATE ON $12K AVERAGE TICKETS IS REAL MONEY. CASH HUNTS POINTS.
FROM THE FIELD

Owners who found their money.

"I used to ride along once a quarter and pretend that was coaching. Now I hear the exact moment a $18k roof stalls — while we can still go get it. First month paid for the year."

MK
[Customer Name]Roofing · 11 reps
[STAT PLACEHOLDER — e.g. +6 pts close rate, 90 days]

"My youngest rep went from 'wing it and pray' to following the playbook on every call, because he knows Cash is keeping score. The leaderboard did what three sales meetings couldn't."

DS
[Customer Name]Windows & Doors · 6 reps
[STAT PLACEHOLDER — e.g. rookie ramp time cut in half]

"Cash flagged that my whole team buries financing. One Thursday huddle later, we're presenting monthly payments on every quote over $8k. That one fix was worth more than my ad budget."

RP
[Customer Name]Electrical · 8 reps
[STAT PLACEHOLDER — e.g. $38k stalled pipeline recovered]
QUESTIONS

Fair questions. Straight answers.

What does my rep actually have to do?+
Clip the pin on in the morning. That's the job. It records in-home calls and syncs automatically — no apps to open mid-driveway, no buttons to remember while holding a ladder. The pin pairs to its owner on first sync, so onboarding a new rep takes about as long as handing them the pin.
What about recording consent?+
Taken seriously. Recording laws vary by state — some require one-party consent, some all-party — and Cash is built to support a disclosure-first workflow (and honestly, "I record my appointments so my team can serve you better" reads as professionalism, not surveillance). We give you the tools and templates; your counsel confirms what's right for your state.
Will it work with MY sales process?+
That's the whole point. Cash scores against your playbook — your sections, your scripts, your standards. Start from a proven trades template, then edit, test against past calls, and publish. If your process says the inspection comes before the price, Cash flags the call where it didn't.
Is this going to feel like Big Brother to my team?+
Good reps love film. Cash isn't there to catch people slacking — it's there to show your $60k rep exactly what your $200k rep does differently, with timestamps. Top performers get their best moments shared with the team. Everyone else gets a map to the money. The leaderboard tends to handle the motivation part on its own.
How fast do I see results?+
You'll see your first scored calls the same day reps wear the pin. Most teams find their first team-wide habit — the kind worth real pipeline — inside the first couple of weeks of calls. Fixing it usually takes one huddle and one role-play. The Benjamins follow.
What does it cost?+
Start free — create an account, set up your playbook, and see how Cash thinks. No credit card. Paid plans price per rep so it scales with your team, not against it. One saved deal a month typically covers the whole team's subscription with a stack left over.
YOUR MOVE

Cash doesn't sleep. Cash doesn't call in sick.
Cash just finds money.

Every call your team runs without Cash is a call nobody learns from. Create your free account and start earning more cash today.

FREE ACCOUNT · NO CREDIT CARD · YOUR PLAYBOOK, LIVE IN MINUTES